Jo completed a marketing degree in the late 90’s and promptly set off on the traditional Aussie twenty-something’s rite of passage…a working holiday in the UK. It was then a massive change of pace to go from travelling the world and working in the Estee Lauder marketing division in swanky Mayfair, London, to return to the marketing division of Ford Motor Company in decidedly unswanky Broadmeadows, Melbourne.
From cosmetics to cars, Bond St to the Hume Highway, champagne bars to truck stops – what a shock to the system! But there were more similarities than you might think. Whether it’s a fragrance or a Falcon, the same skill set were needed to achieve success – sound strategic planning, thoughtful targeted communications, tight project management, and above all, understanding and connecting with customers. Jo spent 8 years at Ford in various roles like Marketing Communications, Event Management, Sponsorship, Product Development and Dealer Operations Management.
Jo joined Ready Set Go as Marketing & Publicity Officer after a parenthood related career hiatus.
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