Ready Set Go were tasked with increasing awareness and educating the market about the new brand, delivering a memorable and positive brand experience and recruiting for the Shell V-Power Club in order to build lasting relationships with consumers. Tick, tick, and tick! Almost 30,000 people attended the 3 day event and flocked to the Shell stand to enjoy the eye candy (an F1 show car and a Ferrari road car…yeah baby!) as well as the interactive experiences including racing simulators, touch screens and giveaways that included a highly prized 1:38 scale model Ferrari.
