Myer will bring the Bourke Street Mall to life in a huge Christmas Spectacular in front of the Myer Melbourne store on Saturday 19th November. The Myer Christmas Spectacular, presented by the City of Melbourne, will be an exciting day of free family entertainment headlined by a performance from Guy Sebastian and other leading Australian artists and popular children’s characters.
This year is the first Christmas for the new Myer Melbourne flagship store and the Myer Christmas Spectacular will be a great way to mark this special occasion. Myer CEO Bernie Brookes is excited about the event and feels that it will be a great way to bring the City of Melbourne together and to celebrate the spirit of Christmas.
“The Myer Christmas Spectacular will be a fantastic day of fun activities for the whole family to enjoy. This new concept allows us to engage a greater audience throughout the day with activities and performances to suit different age groups. We know this will be fantastic event that will bring Myer and the City of Melbourne together to officially launch Christmas in the city”.
Lord Mayor Robert Doyle said the City of Melbourne is pleased to partner with Myer for the Christmas Spectacular.
“Christmas in the city is a special time of year and we want Melbourne to be recognized as the Christmas capital.”
“The Myer Christmas Spectacular marks the beginning of weeks of festive fun in the city, from free entertainment and family activities through to Santa in Christmas Square and new and refurbished decorations, Melbourne will be alive with the spirit of Christmas,” the Lord Mayor said.
Mr. Brookes is also delighted to incorporate the 2011 Myer Spirit of Christmas CD, Myer’s annual charity CD, into the day’s activities, highlighting the importance of Myer’s support of the local community and helping those less fortunate at this time of year.
The Spirit of Christmas CD is now in its 18th year and has raised over $6 million for charity from the sale of the CD since it began in 1993. This year all profits from the sale of the CD will be donated to the Salvation Army to support their programs with children and youth.
“The Myer Spirit of Christmas CD is a special part of Myer’s Christmas celebration each year and we are very proud to support the Salvation Army in their work with children and youth.”
As well as the live performances, the day will also feature children’s characters, activities and sporting personalities.
