In celebration of Shell and Ferrari's 450th race as partners at this year’s Melbourne Formula 1 Grand Prix, Ready Set Go were asked to produce a cocktail party and dinner at Stokehouse in St Kilda on March 25.

Guests to the event included Ferrari drivers Felipe Massa, Fernando Alonso, and Giancarlo Fisichella the Ferrari race team, Ferrari and Shell executives, and media representatives.

Stokehouse proved to be the perfect venue to hold the event with its close proximity to the race track beautiful views of the bay, not only that, the staff’s excellent service and fantastic food ensured the night  flowed smoothly.

Key speakers from both Shell and Ferrari, including Richard Bracewell; General Manager of Shell Global Sponsorship, Stefano Domenicali; Director of the Ferrari Formula One Team and the Ferrari drivers themselves addressed the guests, highlighting the unique strength of the brand partnership.

At the same time as celebrating the partnership’s past successes, the evening also served as the ideal occasion to announce the renewal of a five year contract between the two companies. Stefano Domicali of Ferrari told the crowd “It’s hard to imagine a more solid partnership. Renewing the contract demonstrates how much Ferrari believes in Shell’s abilities, in its attention to detail, when it comes to technical research and team work. It’s a company where it is the people who count and make the difference.”

A fleet of new and vintage Ferraris at the entrance and iconic images of Ferrari and Shell’s race partnership on the interior provided the occasion with a great sense of history.

Special thanks must also be made to Zagame Automotive who provided their vehicles, including a silver Ferrari California free of charge for the night.

The evening was a great success and Stokehouse's restaurant and courtyard on the picturesque St Kilda foreshore provided the ideal location for the barbecue spread and cocktails well into the night.

In December 2009, Ready Set Go produced the opening of the Bunker Hill Coles Express and Shell Service Station in Donnybrook. The site represented a major investment in regional Victoria, by Shell, Coles and Hungry Jacks, with state of the art facilities and a dedicated lounge for truck-drivers to rest. In terms of volume, Bunker Hill is expected to be Shell’s largest fuel outlet in Australia.

The site was officially opened by Tim Pallas MP, Minister for Roads and Ports and for Special Projects. In attendance were Russell Caplan, Chairman, Shell Australia Limited, Bob Shergold, National Development Manager for Hungry Jacks and Gary Liddell, CEO of Vicroads. Shell representatives were also on site providing information packages to truck drivers and other motorists.

In terms of challenges, the press conference itself took place on the service station forecourt, on a  hot December day..   As part of Shell Coles Express commitment to safety there were a number of  safety procedures involved in working around highly flammable substances. The service station was also operational at the time of the official launch which presented safety challenges the Ready Set Go team were fully briefed / equipped to handle, including managing traffic of trucks stopping at the site to refuel or pick up lunch from the convenience store.

In spite of these challenges, the launch was a great success, attracting coverage by specialist media and increasing awareness to truck drivers and the general public