The Technology Road Show provided Shell with a platform to promote their industry leading technological capabilities, facilities and products in the areas of transport and mining.
The road show incorporated international experts presenting on the changes in technology and the impact of lubricants in the two fields. Shell also showcased their current and future Research and Development as well as their technical service programs. The recently re-branded lubricant product range was also featured. The exhibition element of the event allowed delegates to engage in one-on-one discussion with the international experts. It also allowed Shell staff to interact and build strong relationships with their valued key customers and prospect decision makers.
Shell sees the Technology Road Show as an opportunity to develop some excitement in the industry around their brand and products.
The events took place in Brisbane, Melbourne and Perth. Attendees included around 300 existing key corporate clients, potential business prospects and media.
