Shell launched their premium fuel brand V-Power into the West Australian market in July, and the Perth Motor Show provided an excellent opportunity to further connect with the WA market.
Ready Set Go were tasked with increasing awareness and educating the market about the new brand, delivering a memorable and positive brand experience and recruiting for the Shell V-Power Club in order to build lasting relationships with consumers. Tick, tick, and tick! Almost 30,000 people attended the 3 day event and flocked to the Shell stand to enjoy the eye candy (an F1 show car and a Ferrari road car…yeah baby!) as well as the interactive experiences including racing simulators, touch screens and giveaways that included a highly prized 1:38 scale model Ferrari.
